Performance marketer specializing in full-funnel paid media for subscription brands, backed by dashboards and data infrastructure I build myself.
View My WorkSearch, Shopping, and Performance Max campaigns built for efficient subscriber acquisition and ROAS targets.
Full-funnel creative testing, audience strategy, and bid optimization across Meta, TikTok, and Snapchat.
Google Display Network, programmatic placements, and retargeting campaigns that drive awareness and re-engage prospects across the funnel.
Full-funnel PMax campaigns with structured asset groups, audience signals, and feed optimization to maximize conversions across Google's inventory.
Custom GA4 implementations, event taxonomy design, and cross-channel reporting and attribution analysis.
Landing page optimization and structured experimentation to maximize conversion rates at every funnel stage.
Cohort-based LTV analysis, payback modeling, and CAC efficiency reporting for subscription businesses.
Custom dashboards and reporting infrastructure I design and build — not off-the-shelf templates.
I'm a performance marketer who doesn't just run campaigns — I build the measurement systems behind them. For DTC subscription brands, I combine hands-on paid media management with custom analytics and dashboards that surface the metrics that actually matter.
I believe the best media buyers are the ones closest to the data. That's why I build my own reporting tools, automate what I can, and stay deep in the numbers so every dollar works harder.
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